criptible ｜ (adjective) : A French word, most often translated as writerly, describing the bliss of the written text.
Asphalt Green is a New York City not-for-profit organization that has delivered sports and fitness opportunities in the city for 50 years. I joined the marketing team as the only copywriter in the wake of the 2020 global health crisis, and I played a role in helping the organization rebuild after the shutdowns. Today, Asphalt Green operates in four boroughs serving tens of thousands of New Yorkers in their pursuit of a healthy, active lifestyle.
Explore Some Examples of My Work
Longform Online Content
From frequent blog posts to social media captions to webpage copy, I was responsible for building and maintaining the written side of Asphalt Green's online presence.
Donor Engagement and Public Relations
Engaging with donors large and small is a key part of any nonprofit's activity. I crafted email campaigns, press releases, and print collateral to help us accomplish our mission.
Video Scripts and Email Marketing
As the only copywriter at the organization, I was responsible for all written communications, including video scripts, live talking points, and monthly advertising campaigns.
Being part of a small team meant that I got the chance to step up and take on responsibilities that went above and beyond the traditional copywriting role. I learned how to segment email campaigns, parse complicated website traffic analytics, and create unique visual graphics. If you'd like to learn more about what I can do for you, please don't hesitate to reach out.
Bedford Stuyvesant
Brooklyn, NY 11206