criptible ｜ (adjective) : A French word, most often translated as writerly, describing the bliss of the written text.
I was responsible for reaching new audiences through a variety of media. Email marketing and YouTube videos were one component of those outreach measures.
Video Scripts
More and more engagement is being driven by video content. But a good video needs to have a good script behind it. I learned how to collaborate with multiple people to propel a video from ideation to finished product. I incorporated feedback from the production team and the creative director to ensure the final work lived up to everyone's creative vision. Here is the script of one of the videos we made together, and the final product.
The Script:
In the heart of New York City, there is a vibrant community that is bound together by a shared love for sports, fitness, and connection.
From someone just starting their fitness journey
To someone who's been a gymgoer for 30 years.
They are the early risers, the late-night finishers, the weekend warriors.
They are those just trying to stay healthy, and those trying to recover from injury.
They are the dreamers, the doers, the ones who never settle.
They come from all walks of life, each bringing their unique stories and experiences to this shared place.
From the child leading their team
To the child who thought they would never have a chance to be on a team.
From the teen breaking records in the water
To the teen who just learned how to float.
They are the athletes, the beginners, the lifelong learners.
They come here to challenge themselves, to grow, to discover their true potential.
They find inspiration within these walls, and they inspire others in return.
These are the people who make up Asphalt Green.
These are the people inspiring our movement.
They are the friends, the mentors, the extended family.
They create the bonds that reach beyond the gym fostering a sense of belonging and connection.
They celebrate victories together and lift each other up through the inevitable setbacks.
Asphalt Green is more than just a facility.
It's a community where individuals come together, united by their passion for health and wellness.
Our excellence gets our community moving. Our innovation shakes things up.
Together, we will continue to inspire, to support, and to empower.
Together, we will create a legacy of health and well-being that will transcend generations.
The Video:
Email Campaigns
I was responsible for composing monthly email campaigns reaching out to prospective customers. Each month required a new tagline, new messaging, and new calls to action to make sure the outreach didn't go stale. Below is an example of one email from September 2023 advertising personal training deals.
10% Off
Personal Training and Recovery Packages
September 1-6
The summer sun is setting, and school is almost back in session. Now's the time to start settling into your routine and Refresh Your Fitness!
Use code LABORDAY23 at checkout*.
Act Now!
This deal expires on September 6!
Learn more at asphaltgreen.org.
*Offer valid September 1 through 6, 2023 for recovery massages, personal and buddy training packages, and private or small group Pilates sessions.
Facebook: asphaltgrn Twitter: asphaltgreen Instagram: asphaltgreen
Asphalt Green
Upper East Side
555 E. 90th St.
Bedford Stuyvesant
Brooklyn, NY 11206